Anthony Howcroft

Anthony is a General Partner, and Chief Strategy Officer at Frost Data Capital. He is an experienced sales and marketing leader, with more than 30 years in the technology industry spanning major global organisations through to multiple startups. Prior to Frost Data Capital, Anthony ran Microsoft's Big Data team in EMEA for 5 years, following the acquisition of DATAllegro - the Data Warehouse appliance vendor, where he was a co-founder/executive, with responsibility for establishing the US and European sales teams. Previous experience included launching the UK subsidiary for Business Process Management vendor Intalio, and a variety of sales, marketing and leadership roles at companies such as Texas Instruments, Select Software Tools, Unichem and Mondelez.

Anthony has a Creative Writing diploma from the University of Oxford, and is a published author of fiction, as well as a blogger on technology, and enterprise startup approaches.